Overview

Avalon Organics offers many products intended to reduce the appearance of aging skin. Its CoQ10 Wrinkle Defense Serum is one of its most popular formulas, and thus will be the focus of this report. The company reports that it ensures that all of its products are free of parabens, which are ingredients said to be associated with the formation of breast cancer cells. This is an admirable effort, as is the company’s focus on providing donations to various breast cancer organizations.

Featured Ingredients

Avalon CoQ10 Wrinkle Defense Serum employs the enzyme CoQ10 as its active ingredient. CoQ10 occurs in all living beings. It is used by the body to help generate and process energy within the cells. Skin tests suggest that CoQ10, by efficiently revitalizing worn out skin cells, helps give skin a younger look. The company claims that CoQ10 is especially useful around the eyes and skin near the mouth. While it does seem to have a surface effect, it is unclear whether CoQ10 does anything for the inner layers of skin, which need just as much rejuvenation, if not more, than the surface area. That’s why deeply penetrating ingredients, like Regenex and Lifting Spheres, may make a better choice for an overall anti-wrinkle effect.

 Avalon CoQ10 Wrinkle Defense Serum also uses various botanical antioxidants, like Green Tea and White Tea Extracts. Science has proven that use of Green Tea and White Tea in skincare formulas is in fact a wise choice - since these natural nutrients help protect the skin from damage that causes wrinkles. White Tea is even more powerful than Green tea, which suggests that any formula that combines both compounds will truly help protect the skin from future wrinkles. The [Journal of Skin Aging] team is only aware of one other product - Dermitàge - that uses this same wise combination. 

Web Site Description

Avalon sells many different types of products on its web site, many of which seem to have the same effects. So when a consumer is looking to reduce their wrinkles, they may be initially drawn to CoQ10 but then become confused by other products that claim the same effects. In addition, the company encourages visitors to buy multiple formulas for a more complete effect, but each visit could likely result in a consumer spending $100 or more, when purchasing a single product with all of these effects would make more sense.

Positives

- Company is an active participant in breast cancer research

- Products are organic and free from potentially harmful parabens

 Negatives

- Web site is confusing - multiple products offered with the same effect

- CoQ10 may only help surface wrinkles

- Overall wrinkle reduction effect may be weak

Conclusion

Although we applaud the socially conscious focus of a company like Avalon Organics - as well as its efforts to eliminate non-organic ingredients - the products themselves seem to be rather weak. Perhaps if this formula is seen as a first step towards future products that produce more powerful anti-wrinkle benefits, AntiAging-Reviews.com may consider re-evaluating its formulas.